Justin Bieber has a scintillating array of accomplishments as a celebrated songwriter and award-winning musician. In 2011, he cemented his star power when he released his first fragrance, Someday. His scents are marketed to women, many of whom have grown up delighting in his music.
Justin Bieber has created a number of perfumes since then, including Girlfriend and Someday Summer Edition. However, he describes The Key as his most mature fragrance. The simple and sleek bottle design has a symbolic key motif that encourages fans to unlock their dreams. Through his fragrances, Justin Bieber hopes to inspire his female fans to be more confident.