Ferrari

For most, the word Ferrari brings to mind images of sleek, speedy sports cars. However, the luxury car maker has also seen huge success in the fragrance world, with 24 perfumes on the market as of 2014. Enzo Anselmo Ferrari was born on Feb. 18, 1898 in the outskirts of Modena, Italy. When Enzo was 10, his father took him to his first auto race. He fell in love with the fast-paced action, encouraging his destiny as a luxury sports car designer. In 1999, Ferrari broke into an entirely different yet equally exciting market by launching its first fragrance. Ferrari Black was a huge success from day one and has since been followed by many other popular fragrances, including Ferrari No. 1 and Passion. In keeping with the exclusivity of the brand, Ferrari has made a name for itself by offering limited-edition fragrances. However, unlike its sports cars, Ferrari’s fragrances are priced to be accessible to the masses.